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How Beauty Fridges Became the Coolest and Hottest Trend on Instagram

How Beauty Fridges Became the Coolest and Hottest Trend on Instagram - 1st Mini Skincare Fridges With LED Mirror | COOSEON®

What skincare products should I keep in my fridge?

That's the question beauty junkies ask themselves after spotting mini cosmetic fridges on counters and desktops while browsing the beauty world Instagram

A woman is opening the beauty fridge

Most of us have found ourselves rummaging through the fridge at times for some late-night snacks - what about late-night cover-ups? The cosmetic fridge is clearly the coolest and most unusual trend to send a chill through the skincare world. Even the search interest in cosmetic and beauty fridges has grown steadily over the past 12 months, proving that it is a popular appliance that we rightly need on our dressing tables.

But is there a scientific basis for why some beauty products should be stored in the fridge?

The answer is complex.
Basically, anything that contains antioxidants - like your favourite vitamin C serum - can be very unstable when exposed to heat and light, so the activity of these antioxidant ingredients may last longer after storing them in the beauty fridge.
Some of popular antioxidants in skin care products are ingredients such as vitamin C, retinol and vitamin A, vitamin E and niacinamide, which prevent oxidation of skin cells, but over time may instead lead to skin damage and signs of ageing if stored incorrectly.
Keeping certain products in the fridge helps keep them stable, improves efficacy, [and] helps preserve (just like food) so they stay effective longer, and of course the cooling effect can provide soothing anti-inflammatory benefits. Especially for expensive products that you don't use often, it's best to keep them in the fridge to extend their shelf life.
That said, most beauty and skincare products contain preservatives to maximise their lifespan and effectiveness. That said, keeping them refrigerated will not harm most of the products in your beauty cabinet and, in some cases, may even improve their application. In addition, some organic and natural cosmetics are completely preservative-free, so it's worth keeping them refrigerated to try and extend their shelf life.

Products you want to keep out of your mini fridge?

Oil-based foods can change their texture if refrigerated.

"Facial oils should never be kept in the fridge as they work best at room temperature," says Ross. "When oils are exposed to the cold, they can solidify and thicken."

Instead, stick to storing your face masks, creams, eye creams, antioxidant serums, jade roll-ons and other puffiness-reducing products in the fridge to keep them fresh. Research has also shown that some perfumes, nail polishes and certain topical medications can be stored in a cool environment away from the sun to make them last.

Skincare products to keep in the fridge

Products containing antioxidants
Natural products that lack preservatives
Certain topical medications
Nail polish
Eye creams
Facial tools (jade roller, shaving)
Sheet masks
Facial Mist

Because the mini beauty fridge is small enough to fit on a dressing table or countertop, it's the perfect size for storing your daily beauty products.They come in a variety of colors and are reasonably priced, ranging from $50 to $100. Some don't even have small shelves to store petite products, jade rollers and face masks. One style, in particular, the COOSEON mini fridge, has a 4.5-star rating and over 2,500 reviews on Amazon and is probably the most popular style in beauty Instagram mentions.


The COOSEON mini beauty fridge takes into account the possible needs of women of different ages, so COOSEON is strong with its Be A Girl and Be the Lady ranges. The Be a Girl range is full of girly products, while the Be A Lady range focuses on more elegant and airy products. Each customer who comes to COOSEON can pick and choose according to their own preferences.
It's easy to see why these little fridges have taken off. When you're spending hundreds of dollars on carefully purchased beauty products, you don't want to store them next to thawed chicken breasts and bottles of ketchup and mayonnaise.
 If a beauty fridge sounds completely unnecessary, we totally understand. But we also hold the belief  that skincare is a form of self-care, so if it's a mistake to move your vanity products to the fridge to inspire joy and keep your self-care beauty routine going , then we don't want to do skincare justice either, as it seems to give less of the joy you bring to yourself.

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